Veteran adperson KV Sridhar aka Pops unveiled his all-new venture: a collaboration of independent communication-led agencies called HyperCollective.

Pops believes that HyperCollective’s business model will be gamechanging and enable clients to forge a seamless connection between brand, technology and consumers. “The need of the hour is cocreation, collaboration with swiftness and agility,” he said, adding: “There is no single agency that excels in all four areas of content, communication, technology, and strategy. Through HyperCollective we have got on board some of the sharpest minds in these areas who have been pushing the envelope through their work. Our clients will have full access to all our collaborators at all times. As required, collaborators can be on-boarded in short span of time. Furthermore, we can add newer competencies in a blink of an eye. Collectively, we will orchestrate brand story seamlessly across platforms to cater to today’s always on world.”

Based in Mumbai, a strategic team at HyperCollective, helmed by Pops, will team up with its collaborators to offer services to brands, institutions, and government organisations. There are 21 collaborators on board, additionally, it has support of brand gurus, independent marketing consultants, media buying agency, PR agency, and celebrated filmmakers. Over the coming months, it aims to further strengthen the collective by onboarding collaborators offering niche, disruptive services. HyperCollective has been in ‘stealth mode’ for the past several months, working for iconic global brands and a handful of large Indian companies. Acting up on Nestle India’s vision, it has helped set up a Live Content Studio in the company’s HQ in Gurugram.