HT Media and Koovs expand strategic partnership

07 Mar,2017



Koovs plc, the London-listed fashion online business, has joined forces with strategic partner and investor HT Media to celebrate International Women’s Day on March 8, by profiling five amazing young women, famous in India in five very different fields.


The daily features will leverage the reach of The Hindustan Times and its Fever 104 FM radio station with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM daily.


This new initiative is part of the continuing strategic partnership between Koovs and HT Media.HT Media Group has invested £3 million and holds a 6.16 per cent stake in Koovs plc. Said Piyush Gupta, chief financial officer at HT Media: “This is a great initiative to engage our young audience.  We have a huge belief in the long-term investment prospect with Koovs.”


Added Mary Turner, CEO Koovs: “This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”


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