HDFC MF’s fight against cancer in new TVC

14 Mar,2017

By A Correspondent


HDFC Mutual Fund has launched its third fund in the series of Charity Fund for Cancer Cure to highlight the role of charity towards the struggles of the families of cancer patients. The fund was initially launched in 2011 as HDFC Debt Fund for Cancer Cure and subsequently again in 2014.


Through the story of the fireman and his little daughter, the ad conveys the message that there is no better return on investment than saving a life. Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign.


Speaking about the campaign, Shyamali Basu, Senior VP and Head of Products, HDFC Asset Management Company said: The unseen struggles of cancer patients are unimaginable, more so of the families who can’t afford their treatment. Through this one of a kind fund, we make concerted efforts in aiding this cause to the fullest. Publicis Communications has done a great job in delivering the message through a simple and impactful ad.”


Bobby Pawar

Added Bobby Pawar, Managing Director, Publicis Communications South Asia: “Very rarely do you see a company believe in a cause that they create a product that supports it. All of us must salute HDFC Mutual Fund for not only conceiving the Charity Fund for Cancer Cure, but also making it a successful endeavour. One that has employed the investment savvy and the philanthropy of high net worth individuals for the benefit of thousands of cancer victims and their families.”



Jigar Fernandes

Said Jigar Fernandes, Executive Creative Director, Publicis Ambience: “We realised that a fund like this might get more takers from the 35 plus age group, who might be parents themselves. Hence the story of a parent struggling to save his child, and the urge to help more parents like him in their fight against cancer.”


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