Ghadi takes the social route in latest brand campaign

15 Mar,2017

By A Correspondent

 

Ghadi detergent has associated itself with the Swachh Bharat Abhiyaan initiated by the Prime Minister of India. Taking the spirit forward it has identified social cleansing as the next step and has taken the plank of #saaremaeldhodaalo.

 

The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward. The campaign interestingly plays around the phrase ‘buranamanoholihai’ and how it is abused by certain miscreants to take advantage of a situation.

 

Talking about the campaign, Akashneel Dasgupta, Senior VP and Executive Creative Director,  ADK Fortune says “Once in a while a client backs you to produce something like this. I am happy Ghadi is bold enough to touch upon a subject that been a menace for so long. I think it’s time this message went through”.

 

Added Rahul Gyanchandani, Joint Managing Director, RSPL Groups: “Ghadi is one of the leading detergent brands in the country and has always stood for cleansing, beyond clothes. Taking this forward we urge people to play Holi with an open heart but a clean mind as well. Through this communication we want to highlight a certain social evil prevalent around the beautiful festival of Holi.”

 

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