Genesis Burson-Marsteller adds new specialised practices

15 Mar,2017

By A Correspondent


With a continuous endeavour to address evolving client needs, Genesis Burson-Marsteller has announced an expansion in its public relations practices. The Telecom and Technology practice has been bifurcated into ‘Consumer Technology’ and ‘Enterprise Technology’. Growing the canvas, Sports and Entertainment sector get focus with renaming the Brand and Consumer practice to ‘Brands, Sports and Entertainment’. The other practices continue as Corporate and Financial and Health and Wellness.


The consultancy also announced the appointment of new India Practice Chairs (IPC) – Piyal Banerjee for Consumer Technology, Shivaram Lakshminarayan for Enterprise Technology and Dolly Tayal for Brands, Sports and Entertainment respectively.


Said Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller: “Over the past 25 years, Genesis Burson-Marsteller has pushed boundaries and pioneered ways to add value and build strong partnerships with our clients. With the communications landscape fast evolving and the sports, entertainment and technology industries clocking in positive growth, we are happy to be ahead of the curve by offering in-depth domain knowledge and insights to our clients through our five specialised practices.”


“We are proud of Piyal Banerjee, IPC for the Consumer Technology practice and Shivaram Lakshminarayan for taking on the mantle of Enterprise Technology practice. They have been a key part of our journey and I wish them all the very best in their new roles. We also welcome back to the Genesis Burson-Marsteller family Dolly Tayal to lead Brands, Sports and Entertainment,” she added.


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