DDB Mudra & PHD work for Inorbit Mall & HUL’s Lifebuoy shortlisted for Warc Innovation Awards

22 Mar,2017

By A Correspondent


Twenty brands from around the world have been shortlisted for the Warc Innovation Awards. And among these are two that are from India. Home-run to home-bound for Inorbit, created by the DDB Mudra Group for Inorbit Malls and Chamki – story of an unborn child for Hindustan Lever’s Lifebuoy with PHD India being the agency.


The 25-member judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer of global snacks company Mondelēz International, have shortlisted a diverse selection of campaigns from a wide range of territories including Australia, Egypt, India, Lebanon, Slovenia, Taiwan, Thailand, United Arab Emirates, United Kingdom and USA.


The brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarch̩, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, HELPMET, Inorbit Malls, Lifebuoy, MasterCard, NHI РDaman, Penguin Random House, Vision Australia, Spar Interspar, Toyota and Whirlpool.


The aim of the Warc Innovation Awards, now in their fifth year, is to recognise innovative thinking that delivers tangible results. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 Special Awards recognising specific areas of excellence will be awarded at the judges’ discretion for: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.


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