Datsun salutes women through #DrivenByHer campaign

08 Mar,2017

By A Correspondent


Datsun India has announced a special offer for women thinking of buying a car on International Women’s Day (March 8). As part of its efforts to reach out to people working to realise their dreams of car ownership, Datsun is offering a special benefit of Rs 8000 on the purchase of a Datsun redi-GO to show its respect and appreciation for women.


Additionally, Datsun India hasrolled out a special online campaign, #DrivenByHer, to celebrate contemporary women, challenge existing mindsets towards women drivers in society, and encourage and support them. On Datsun’s social pages, one casee men sharing their stories about the women who drive them.


Said Satinder Singh Bajwa,VP Sales, Network and Customer Relations, Nissan Motor India: “On International Women’s Day we are proud to celebrate the spirit of womanhood and their achievements through a special offer. Datsun is offering this special benefitfor women customers who choose to buy a redi-GO. With more women driving and buying cars in India, Datsun believes in being a facilitator to empower women with the added power of individual mobility. Datsun is a challenger brand, and we are pleased to offer this to thewomen of India in recognition of their success and influence in society.”


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