Culture Machine expands technology business into ASEAN

01 Mar,2017

By A Correspondent


Digital media network Culture Machine has reorganised its sales team as Siddharth Narula, who served as the President – Revenue has been promoted to Chief Revenue Officer, overlooking the expansion of the firm’s technology sales footprint in International Markets, starting with South East Asia and North America.


Aditya Aima, has joined as the Business Head – ASEAN for Culture Machine, operating out of Malaysia. Aditya will overlook the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers.


Minal Sharma, has joined as the National Sales Head, overlooking all sales for Culture Machine’s Studios and Media Brands. Minal joins the Culture Machine team with over 16 years of experience across leading media and entertainment brands.


Narula will continue to report into Sameer Pitalwalla, CEO & Co-Founder, Culture Machine while Aima and Sharma will report into Siddharth Narula.


Said Pitalwalla: “Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic Media business.”


Added Narula:“2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led to hundreds of global and local brands to collaborate with us, resulting in award winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Minal and Aditya will help catalyse the process.”


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