Brand firms Expereal and Believe Branding form jv

09 Mar,2017

By A Correspondent


They aren’t calling it a jv in the way various others do thus far. There’s no investment in each other’s businesses, but it’s a formal joining of hands and minds.


Australia-based Believe Branding, which has worked in India for the past two decades, and a two-and-a-half-year-old boutique strategy and branding firm Expereal have been working with each other for a while. But now the new organisation, which also allows them to work independently in India, will explore more.


The objective: to unite local market insights with ‘Best in Class’ international competency of brand design delivery.


Said Blair Triplett, Managing Partner & Co-Founder of Believe: “The opportunity to partner successfully with Expereal is the first step any serious client in India should take as a catalyst to bringing brand strategy to life by way of compelling design. The collaboration is proven over a number of years and the skillsets are one hundred percent complimentary”. Added Aniruddha Banerjee, Co-Founder & Partner of Expereal: “The Opportunity for Expereal to collaborate with Believe is truly a first class offering to FMCG and Corporate clients alike. Being able to bring to life real and tangible insight by combining brand strategy and international design to help transform Indian businesses is long overdue”. Together, Expereal and Believe seamlessly unite the ‘Who I am and what I should do’ with the ‘What I should look like’. The sum of the parts is more than the whole and the very reason why many astute Indian FMCG companies and Corporates are engaging Believe and Expereal.


Clients of both Expereal and Believe appear delighted with the work the two agencies have done. The fact their quotes come as part of a communique speaks for the satisfaction levels. Said Aditya Deb Gooptu, Business Head and Executive VP, Godfrey Philips India (GPI) says: “The Believe-Expereal combination has continually delivered strategically and creatively with recent work on the Hawkeye brand being no exception. Working directly with the management team is always a pleasurable and engaging experience and allowed the essence of the brand to be defined and brought to life beyond expectation. I would not hesitate to recommend Believe and Expereal, the partnership is truly first class”.


Added Anirban Ghosh, CEO, Dream Bake Private Limited: “Expereal and Believe have helped transform our fledgling Winkies brand into a benchmark brand for the Cakes industry in India. We have achieved massive growth in the last three years, and have invested hugely in capacity building thanks to powerful demand. I would recommend this partnership to anyone.”


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