BBC Media Action initiates ‘KhoonKaRishta’

24 Mar,2017

By A Correspondent

 

BBC Media Action has created a communication empowering expectant mothers with life-saving information, and enhances decision-making capabilities to make informed choices related to their reproductive health. It is being implemented across eight districts of Bihar.

 

Speaking about the ‘KhoonKaRishta’ campaign, Soma Katiyar, Creative Director, BBC Media Action, India said: “KhoonkaRishta is an emotive route for an expectant mother to visually see how she is slowly making her own baby as she consumes each tablet, no mother would like to see an incomplete baby and this would act a self-driven push to complete the dose. Using blood drop-like stickers to complete the graphic of the baby is a vivid demonstration and as simple as having a pill.”

 

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