ASCI’s WhatsApp number marks one year of protecting consumer rights

16 Mar,2017

By A Correspondent


Empowering consumers to register their grievances against objectionable advertisements through an easy access and effective medium, the Advertising Standards Council of India (ASCI) has successfully completed a year of its digital initiative – Snap and WhatsApp (+91 77100 12345).


The WhatsApp platform registers 200 million monthly active users in India. With more and more consumers accessing WhatsApp, ASCI’s WhatsApp number has radically increased its outreach. In a year since launch, the WhatsApp number contributes to approximately 15 per cent of the total number of advertisements complained against by consumers, noted an ASCI commuique.


Commenting on the success of WhatsApp initiative, Srinivasan K Swamy, Chairman, ASCI, said, “By ensuring that the advertisements are truthful, decent, non-offensive, legal and fair in competition, ASCI is ensuring the protection of the interests of consumers. ASCI has provided Indian consumers a very powerful tool through its WhatsApp number (77100 12345) to take action against objectionable advertisements and thereby protecting consumer rights in this digital age. We are delighted to see that our proactive step of launching this number a year ago has been a success with more and more consumers reaching ASCI using this platform.”


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