AMFI launches multimedia campaign to increase investor awareness around mutual funds

20 Mar,2017

By A Correspondent


Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India, launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.


The campaign has been launched with the message – “Mutual Funds Sahi Hai” – through different  media such as TV, Digital, radio, print, cinema and outdoor hoardings with simple, but very clear messaging through interesting advertisements in different languages. With everyday situations as the backdrop, the campaign tells prospective investors that mutual funds are the right option for them – Mutual Funds Sahi Hai – as the tagline of the campaign says.


As part of the campaign, AMFI also launched a microsite, where investors can find detailed information about mutual funds and also locate their nearest mutual fund office and mutual fund distributors. AMFI has also revamped the “Investor Corner” on its website where investors can now makeonline investment in mutual funds; download factsheets and can even view their unclaimed dividend or redemption amount with different fund houses.


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