Amagi Media Labs has announced the launch of Amagi Measure, a new measuring tool designed to help advertisers assess their geo-targeted campaigns and generate spot level ratings. Recently, the Bengaluru-based tech firm partnered with BARC India to monitor geotargeted TV campaigns. All subscribers of BARC India can now access geo-targeted AdEx through “Adsplit module” on BARC’s BMW software.

Commenting on the launch of the new tool, Baskar Subramanian, Co-Founder, Amagi Media Labs said “Geo-targeted advertising metrics have eluded the Indian advertiser for a long time, partly due to lack of robust measurement, trust and transparency. As a pioneer in geo-targeted TV advertising, we have been following the industry and its progress very closely to understand measurement metrics at a microscopic level. Thus, to address this we have introduced Amagi Measure to ensure that advertisers receive accurate ratings, and understand the overall impact of their campaigns.”