AirAsia India dedicates latest digital campaign to women

09 Mar,2017

By A Correspondent

 

Acknowledging International Women’s Day, AirAsia India has released its latest campaign #FlyWithAirAsia that celebrates Indian women who revel in their individuality, with aspirations that transcend rules.

 

Speaking about the concept of the film, Amit Agarwal, Head of Content, Circus Elephants said, “When the client shared the concept they had for Women’s day, we knew that we had to design it not only to get the brand guidelines right, but also make an impact on the audience who will be hailed with lots of women centric messages during that time. The challenge was to make it different yet very relevant to what the brand stands for – the aspiration to fly.”

 

Said Kiran Jain, Commercial Director, AirAsia India: “We take great pride in our women every single day.  Today being International Women’s Day, we pay tribute to all the women around the world who continue to break barriers to achieve their dreams.”

 

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