Zee Middle East launches 106.2 BIG FM in the UAE

01 Feb,2017

By A Correspondent


Zee Middle East announced the launch of its first radio station 106.2 Big FM in the UAE. This adds to the business portfolio of ATL for this region and makes it the only broadcaster in the South Asian space to have both television and FM stations. The station’s line-up of content includes original content produced in-house, content acquired from Big FM in India and cricket rights of key series for ball-by-ball commentary.


Amit Goenka

Speaking on the launch, Amit Goenka, CEO – International Broadcast Business, Zee Entertainment Enterprises Limited (ZEEL), said “We are proud of the addition of 106.2 Big FM into the ZEE and ATL family. We are sure that like all our Zee brands, 106.2 Big FM will also entertain listeners in the UAE. The product has been developed with a lot of attention to detail and I am sure it will be of immense interest to the advertising community.”


With Big FM in Zee’s bag, the entertainment conglomerate scores as the strongest player in UAE’s South Asian entertainment field, notes a communique.


On this occasion, Mukund Cairae, CEO – ZEE Network (MENA and APAC), said, “The launch of Big FM is another prized feather in our cap. A gem in our entertainment business portfolio that further cements our numerouno position among South Asians in the Middle East. With the combined strength of television and radio under our wings, we aim to soar higher and show better commitment to the region. Also with this synergy, we now provide vast audio-visual platforms to our advertising clients, hence creating new business opportunities.”


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One response to “Zee Middle East launches 106.2 BIG FM in the UAE”

  1. d h gaikwad says:

    Want to hear good old hindi music and not current trash of YOYO Honey Singh and likes. Also don’t play too much of Punjabi songs. Goes overhead for hindi speaking listeners.