Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia

09 Feb,2017

By A Correspondent


Zaheer Travadi

Mindshare has appointed Zaheer Travadi as Partner for Mindshare Fast, South East Asia. In this role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to ‘Fast’ digital growth models, that are unique to the region.


Commenting on the appointment, Himanshu Shekhar, CEO of Mindshare South East Asia said:

“It is great to have Zaheer back in Mindshare family. He is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to Adaptive Marketing in South East Asia. With his extraordinary energy and imagination, I am certain Zaheer will continue to create inspirational work for our clients.”


Travedi started his career with Mindshare Fulcrum in Mumbai in 2003, when he worked on digital and mobile promotions for Unilever brands. He then spent nearly a decade at IBM and did a short stint at Microsoft before that.


In 2014, Travadi joined Hindustan Unilever as Manager Digital Media & Marketing Services. He successfully drove the Cannes Lion-winning mobile marketing campaign (KaanKhajuraTesan) and set up Unilever’s first digital media command centre as also establishing Hindustan Unilever as a content marketing leader in the market, notes a communique.


In his last venture with Crayon Data at Singapore, he worked closely with Mindshare Fast Singapore hub to develop a Programmatic Audience Targeting product.


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