Yahoo announces global content partnerships with leading publishers

22 Feb,2017

By A Correspondent


Yahoo has announced that it has inked content distribution deals with a host of leading UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK. The move enables publishers to distribute content via a curated feed, created in partnership with Yahoo in five countries, the United Kingdom, United States, Canada, India and Singapore. Yahoo claims over one billion monthly users worldwide and the agreements open up a new channel for British publishers to reach this vast global audience.


In addition, the partnerships create a new revenue stream for publishers, with content set to be monetised via a revenue share model using Yahoo’s powerful cross-platform native advertising marketplace, Yahoo Gemini. Advertising will appear within each article to reach and engage relevant audiences with highly-targeted content.


Said Greg Miall, Director of Global Partnerships, Yahoo: “Yahoo is committed to building the richest set of premium and personalised content experiences for our users and we are thrilled to use the power of our global platform to work with such high calibre publishers. The fact that Yahoo can do one global deal, opening up UK publishers’ content to such a vast global audience is hugely exciting.”


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