Writer Anuja Chauhan associates with Nestle ALPINO for Valentine’s Day

14 Feb,2017

By A Correspondent


Nestlé ALPINO is set to celebrate lovewith popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled ALPINO Love Notes with Anuja Chauhan.


Positioned as‘Love’s Little Helper’, in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes.These notes will be wrapped around special packs of Nestlé ALPINO and will also be available online for people to share.The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special love notes.  Later, ‘Love Notes’will be launched online in the form of an e-book.


Commenting on the activity, Nikhil Chand, General Manager, Chocolate& Confectionery, Nestlé India, says, “As a brand, ALPINO has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day,ALPINO expresses many dimensions of love in a personal way. The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”


The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of ALPINO. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with Moreretail chain.


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