VideoTap to unveil interactive smart video platform at MWC, Barcelona

27 Feb,2017

By A Correspondent


VideoTap Digital, the media technology company promoted by DilipVenkatraman, formerly CEO of CNN-IBN and IBN7 and Savvy Dilip, formerly Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN – Mobile World Congress at Barcelona which starts today (Feb 27). VideoTap is a cloud-based interactive smart video platform, powered by proprietary patent-pending technology that could well transform the way video content is delivered, viewed and monetised.


So what’s VideoTap all about? Well, consumers want video on demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalised experience. They do not want to waste time to search from many videos. Addressing this gap, VideoTap offers consumers personalised real-time video compilations, interactivity on videos, and direct-to-scene watching.


Commenting on this, Venkatraman, Founder and CEO of VideoTap said before he left for the Mobile World Congress on Sunday: “VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.”


Added Co-Founder and COO of VideoTap Savvy Dilip: “Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries.”


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