Titan goes to Madison. Now all eyes on ITC…

03 Feb,2017

By A Correspondent


Madison Media has reportedly bagged the coveted Titan account. GroupM agency Maxus was the AOR until now. We use the word reported, because while we have had it confirmed, no one has gone on record. The account is estimated to be in the region of Rs 200 crore.


Meanwhile, all eyes in the industry are on the ITC pitch. The final presentations happened last Saturday in Bengaluru and four agencies have pitched for the account: incumbent Madison, GroupM, IPG Mediabrands and Publicis Media.


ITC is Madison Media’s biggest account and any movement of that could be a huge blow to agency. However, the FMCG major is not known to change agencies on a whim so Madison could well retain the business even as there is some very strong competition from the other three.


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