Tata Sky capitalises on awards season with new offering

15 Feb,2017

By A Correspondent

 

With the Oscars just around the corner, it is that time of the year when viewers wish they could watch that Oscar nominated movie today.  Tata Sky has just made that thought a little easier with the new Showcase service called Tata Sky Hollywood Winners.

 

Available in both SD and HD, Tata Sky Hollywood Winners will be complimentary for all Tata Sky subscribers. Catering to the trend of watching movies on the move the service will also be available on the Tata Sky Mobile App. Starting this week, the service will run for a period of one month, up to first week of March. This service will showcase select movies that were winners or nominated for ‘Best Picture’, ‘Best Director’, ‘Best Actor/Actress in a lead role’ in the previous years’ Academy Awards.

 

On the launch of Tata Sky Hollywood Winners, Paolo Agostinelli, Chief Content and Business Development Officer at Tata Sky said, “The last Oscars was watched over 200 countries with a viewership of over 30 mn. Apart from viewership the demand for Oscar nominated or winning movies also goes up during this time of the year. True to our objective of providing world-class quality content, Tata Sky hence went about collating a bunch of acclaimed Oscar movies that would appeal to viewers across age groups and genres. We have in the past seen a positive sentiment and higher loyalty with HD subscribers whenever we launch such unique and differentiated services. We look forward to many more subscribers enjoying our offerings.”

 

This service becomes a one stop destination for Oscar movies that will run all day throughout the week. Some of the best films on offer are The Wolf of Wall Street, The Hurt Locker, Crash, The Reader, American Hustle and many more.

 

The service comes as a prelude to the Oscar Awards on 27th Feb.

 

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