Taproot Dentsu appoints Farah Bashir as VP – Strategic Planning

06 Feb,2017

 

 

Taproot Dentsuhas strengthened its planning prowess with the appointment of Farah Bashir as Vice President, Strategic Planning. She will be based out of Taproot Dentsu’sGurugram office and will work closely with AnandMurty – head of planning at Taproot Dentsu. Prior to joining Taproot, Farah was General Manager – Planning at Cheil India, where she led the insights division.

 

Armed with more than 13 years of experience, Bashir has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

 

Commenting on her appointment, UmeshShrikhande, CEO, Taproot Dentsu, said, “Farah brings with her wonderfully eclectic influences and perspectives, thus adding more power to our ability to think different. Given that good ideas come from interesting questions, we are truly happy to have strong minds such as hers amongst us.”

 

“At Taproot Dentsu, the endeavour is to consistently add value to the brands entrusted on us. Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah’s track record and skill set is an asset to our team and we look forward to an exciting year ahead,” said AnandMurty – Head of Strategy, Taproot Dentsu.

 

Speaking on joining Taproot Dentsu, Bashir said, “Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge. Basis the last couple of weeks and the collaborative culture of this place, the times ahead look exciting, stimulating and a lot of fun. Delighted to be a part of it.”

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