Star Sports unveils campaign promoting ICC Champions Trophy’17

02 Feb,2017



The tournament is a few months away and the Indian team has some cricketing fixtures scheduled before plus the Indian Premier League (IPL), but Star Sports has kicked off its campaign for the ICC Champions Trophy ’17 with a TVC created by the channel’s internal creative team.


The film opens with the photo of former Indian captain, MS Dhoni, posing with the ICC World Cup trophy in front of the Gateway of India. The film moves in reverse, starting from the celebrations being done by the fans and the players just after India won the ICC World Cup in 2011 to the iconic shot of ICC World Cup 2011 – MSD’s winning six in the final at Wankhede Stadium. The film ends with a voiceover along with the shot of current Indian captain, Virat Kohli.


The TVC attempts to trigger the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-yearlong wait, notes a communique.


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