Star Plus launches new campaign starring Aamir Khan

27 Feb,2017

By A Correspondent

 

Star Plus has released a special Women’s Day communication featuring superstar Aamir Khan. Created by Ogilvy and directed by adman-turned-film-maker Nitesh Tiwari, the ad puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

 

Said Uday Shankar, Chairman & CEO, Star India: ”We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest NayiSoch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”

 

Notes a communique: “The brand film is a reflection of how in a nation of over 10 million shops and establishments, it is hard to find even a single one that holds the title of “And Daughters” – it is always ”And Sons”.”

 

Indeed.

 

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