Star Plus announces return of ‘dopahar’ band

28 Feb,2017

By A Correspondent

 

Star Plus has announced the return of its afternoon band with four shows in what is called ‘Star Plus Dopahar’.  It is scheduled to start on April 3 and will run from 12.30 to 2.30pm.

 

Said Narayan Sundararaman- General Manager, Star Plus: ”We at Star Plus are constantly striving to reframe and reinvent Hindi entertainment television. Our goal is to make compelling content available to consumers across all parts of the day. There is a sizeable television viewing audience in the afternoon. Currently the only options available to these viewers are repeat telecasts. Our aim is to present viewers with a spectrum of original content thereby growing the entire category. The insight that has fuelled the proposition is a simple one : afternoons are the only time of the day when the woman of the house has a few moments to herself. Today’s woman values her ‘Me-time’ and Star Plus is committed to engage her with original stories specially created for her.”

 

The software is being produced by well-known names like Shashi and Sumeet Mittal, SandipSickand and Balaji Telefilms, Ved Raj, DheerajSarna, PurnenduShekhar, NanditaMehra and BhairaviRaichura

 

Added Gaurav Banerjee, President and Head of Content Studio, Star India on programming lineup: “We believe that it is compelling stories which will draw viewers to the channel in the afternoon. We have seen this with several breakaway hits in the past where we have changed viewership habits by offering cutting edge and differentiated content. Our endeavor is that the four shows with varied storylines and different backgrounds strike a chord with viewers, moving them emotionally so that they connect with the characters thus truly being companions in their special ‘Me Time’.”

 

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