Sony Pictures acquires broadcast rights for Nexa P1 Powerboat

27 Feb,2017

By A Correspondent


Sony Pictures Networks India (SPN) is the broadcast partner for the inaugural edition of Nexa P1 Powerboat, Indian Grand Prix of the Seas, the global series in powerboat racing being launched from India. This will be the first time globally that powerboat racing will be telecast live, notes a communique. In addition, in a first-of-its-kind across all sports, fans will experience a “second screen”, which will provide personalised content that will elevate the race experience to a whole new level for viewers.


SPN will bring home to millions of fans the thrilling action from the shores of Marine Drive in Mumbai during the race weekend. The telecast repertoire includes nine hours of live programming on SONY ESPN, SONY ESPN HD, SONY Pix, and SONY Pix HD channels commencing on March 3 until March 5, 2017. In addition to this, the event will be live streamed on SonyLIV.


The second screen is a gamified graphics interface to be followed live on an internet-connected device for real-time access to gamified positions, telemetric race data and analytics, in addition to the television broadcast.


Said Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India (SPN):“Powerboat racing is one of the latest adventure sports that is gaining momentum all over the world. The inaugural edition of the Nexa P1 Powerboat, Indian Grand Prix of the Seas is a grand scale International lifestyle event that will potentially transform the way marine sports is consumed in India. In addition to this, for the first time, viewers will get to experience the thrills of powerboating with the live telecast of the Nexa P1 Powerboat, Indian Grand Prix of the Seas.”


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