ScoopWhoop’s Pulse to track real-time interest of youth online

21 Feb,2017

By A Correspondent


Popular content offering ScoopWhoop has launched ScoopWhoop Pulse, a dashboard that attempts to gives viewers and brands real-time insight into the stories, ideas and topics that Indian youth are reading and talking about.


ScoopWhoop claims to receive over 30mn visitors per month and Pulse will create real-time lists across this data which brands can use to find top content across age, city and interests such as entertainment, sports, life, travel etc, according to a communique.


Speaking about the launch, Meghana Bhat, Chief Strategy Officer, ScoopWhoop Media said: “With ScoopWhoop Pulse, brands can discover what content in the category excites young people and use that information to uncover new consumer insights. It’s also useful to compare your own content effort with what’s trending, analyse what you are doing right and what you need to change. It’s a sample of the rich data that our brand solutions team has always-on access to. Using data tools such as Pulse, coupled with our editorial strength, our branded content team delivers solutions that are both highly creative and effective.”


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