Saavn launches programmatic audio advertising

03 Feb,2017

 

 

Saavn announced the launch of programmatic audio advertising in India. This new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps.

“Digital audio advertising represents one of the largest untapped opportunities for brands to generate new demand and grow their businesses,” said Gaurav Kaushik, VP Advertising Platform at Saavn. “We had over 1.8 billion real ad impressions in Q4 and each one of them is unmatched in terms of sophisticated targeting capabilities and helping deliver insights for brands. Our programmatic solution can simplify the otherwise complex process of planning, executing and reporting dynamic digital audio campaign on mobile devices.”

“We are excited to partner with Saavn as the industry leader in music entertainment to launch programmatic audio in India for the first time.  We’ve worked hard to build a world-class platform exclusively focused on audio that brings buyers and sellers together and creates a fluid market,” said Alexis van de Wyer, CEO at AdsWizz.  “Given the complexity of programmatic advertising, it was important to work with a technology-focused company like Saavn to bring this offering to the India market.”

Post a Comment 

Comments are closed.

Videos