Puma signs Virat Kohli as brand ambassador

27 Feb,2017

By A Correspondent

 

Global Sportswear brand Puma announced the signing of Indian cricket captain Virat Kohli as its global brand ambassador. Kohli joins the global sports brand’s growing portfolio of world renowned athletes. The partnership between Kohli and Puma is for eight years, which will see both work towards transforming the sports and fitness ecosystem in India.

 

As part of the association, Virat will work closely with Puain developing a line which will include cricket, fitness and sports style. This range would be launched in the Autumn Winter season this year.

 

Speaking on the occasion, Abhishek Ganguly, Managing Director, Puma India said: “It gives us immense pleasure and pride in announcing this association with the country’s favourite youth icon and world class athlete – Virat Kohli.”

 

Kohli joins an expanding list of sportsmen who have partnered with Puma. Past collaborations have included Usain Bolt, Asafa Powell, Thierry Henry, Antoine Griezmann, CescFàbregas, Olivier Giroud amongst others. The brand has also garnered an impressive list of pop culture icons like Rihanna, Rapper Meek Mill, The Weeknd among other notable names.

 

 

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