Platinum Outdoor launches Tata’s Hexa with a Bang

03 Feb,2017



Madison World’s Outdoor unit, Platinum Outdoor has recently launched Tata’s new SUV HEXA in Outdoor with a big bang. The launch campaign is planned in two phases spread over 22 cities.

To highlight the innovative features of the car, the strategy was to have a high impactful campaign in OOH using various innovations.

According to VivekSrivatsa, Head- Marketing, Passenger Vehicle Business Unit, Tata Motors, “The HEXA is a car suitable for all lifestyle needs and our partner Madison Platinum OOH has been successful in conveying these brand attributes. The Outdoor campaign with an LED acrylic logo and the installation of an actual six foot tall SUV has helped garner excitement with its high impact and good visibility. Our focus is on increasing brand effectiveness and with the combination of innovative campaigns and with the expertise of our partner, we are sure to stir up the outdoor space with impactful visual branding.”

SaidDipankarSanyal, CEO, Platinum Outdoor, “We continue to drive innovations for all Tata Motors brands in OOH and are really excited with this new launch of Hexa.”

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