My FM goes live in Solapur

27 Feb,2017

By A Correspondent


Dainik Bhaskar Group’s radio division My FM has launched a new station in Solapur taking the count of its stations in Maharashtra to eight. It will soon be launching in Akola and Dhule as well.


Of the 13 frequencies secured during phase III, nine were from Maharashtra, as My FM wanted to consolidate is presence in the state.


Speaking at the launch, Harrish Bhatia, CEO, My FM said: “Solapur is another key market in our plan to consolidate our presence in Maharashtra, it is where the Real Maharashtra lies. Being a customer-centric organisation the team has invested a lot in getting to know the listener preferences through the campaigns, which will show in the results.”  My FM planned a high decibel pre-launch campaign as build up. The two-month campaign “AapkiMarzi” seeked public opinion of the city on how their own radio station should be in terms of music, humour, RJ Talk etc.


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