MRSI sets ‘Big Data’ as central theme for 2017 annual seminar

02 Feb,2017



The 26th Annual Market Research seminar will be held in Bengaluru on February 20 and 21. Each year, the event is attended by the movers and shakers of the insights world, both from the traditional Market Research firms as well as the new age analytics companies and the users of insights from corporate world.


Speaking about the previous event in 2016, Sanjoy DattamPresident of MRSI said, “The previous seminar held in Mumbai was a huge success with over 350 delegates over the two days. The delegate mix was both mid and senior researchers from agency and client side as well as those from the marketing and brand management functions which are the end users of marketing insights.”


Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L’Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc. The keynote speaker will be.Deep Thomas, CEO Tata Insights.


Elaborating on the opportunity provided by the event, Sandeep Saxena, Director General – MRSI added, “The seminar provides a great opportunity for intellectual stimulation and networking amongst the research fraternity. There will be a mix of international speakers, and research papers from the Indian industry. The event is an effort to showcase and celebrate MR capabilities as well as keep the practioners current with trends impacting the industry locally as well as globally.”


“The whole world today is looking at India and Data – MRSI has taken industry leadership by positioning Data and Beyond as the theme for the 26th Annual Seminar and saliently locating it in Bangalore. I am also thrilled that PR Newswire has come onboard as the Media Partner which will take the profile of the event a notch up,” commented Raj Sharma, media spokesperson of MRSI.Registrations for the seminar are underway and early bird rates can be availed till tomorrow (Feb 3).


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