McDonald’s unveils Junior Maharaja Mac with an unconventional campaign

14 Feb,2017

By A Correspondent


McDonald’s India is bringing in a brand new attraction to its menu. For the first time, the Junior Maharaja Mac – a mini version of its famous Maharaja Mac, makes its debut across McDonald’s restaurants in the West and South of India.


McDonald’s has always been about celebrating the everyday moments over delicious food. With the Junior Maharaja Mac innovation, the brand now ensures that people can enjoy these everyday moments even with the taste of a Maharaja Mac, as a value meal offering.


With a focus on providing taste and quality in a value format, the Junior Maharaja Mac has been introduced as a limited time offer on McDonald’s menu. The Veg Maharaja Mac Junior is prepared in a rich and crusty cheesy corn patty, served with a vegetable-cocktail sauce and consists of premium ingredients such as jalapeño slices, red onion slices, cheddar cheese slice & fresh crispy iceberg lettuce.


The Chicken Junior Maharaja Mac patty is flame-grilled and consists of whole meat sourced from the leg, breast and thigh of the chicken. The delicious patties are served in a bun, topped with sesame seeds, fresh salad dressed with Habanero sauce. The Junior Maharaja Mac-Veg is priced at Rs 95 and Junior Maharaja Mac-Chicken is priced at Rs 99.


To launch the Junior Maharaja Mac, McDonald’s has unveiled a new integrated campaign conceptualised by Leo Burnett Mumbai, in partnership with their Chicago office.The new series is a fun mix of everyday life’s moments and viral social media trends, to tell you that whether you’re celebrating a big moment or a small one, McDonald’s has got the perfect Maharaja Mac for you.


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