McDonald’s introduces new features in the McDelivery app

07 Feb,2017

By A Correspondent


To provide convenience to consumers when they order food, McDonald’s India(West & South) has come out with a new update for its McDelivery app.


Speaking about the app, Ranjit Paliath, Vice-President, Business Operations, Hardcastle Restaurants, McDonald’s India (West & South) said, “We launched our McDelivery Services App(MDS app) in 2014 with the objective of providing consumers their loved food at their fingertips. In fact, our web and mobile platforms contribute over 55% sales of the total McDelivery business for McDonald’s(West &South). With the revamped MDS app, we are confident of  connecting more than ever with consumers and offering them  easy, personalized and truly useful features”.


For the first time ever, instead of launching unique features as an ad, McDonald’s and Leo Burnett India, have explored a web film that will be released online. Conceptualised by Leo Burnett India, the film focuses on relationships, and people coming together over food. This web film for McDelivery showcases the funny day-to-day interactions between two retired neighbours dubbed as frenemies as they never see eye-to-eye. And yet, when one of them faces disappointment, the other comes to the rescue with the help of the McDelivery App. The film will be showcased across all digital and social media channels.


Speaking on the new app and the film, KedarTeny, Director – Marketing & Digital, McDonald’s India – West & South said, “The new web film shot for McDelivery show cases an unexpected yet endearing tale of two retired frenemies who later come together over food. It clearly depicts a simple message of offering customer conveninece and allowing consumers to enjoy their favorite meal from McDonald’s anywhere and anytime of the day.”


Elaborating on the idea, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The joy about working with McDonald’s is that in every brief, we have a strong opportunity to build India’s most loved food brand. When we heard about McDelivery’s new features, we were sure how we wanted to pitch it to our users. Not as a set of features, but as endearing, everyday moments that make up our lives. In this execution, we’ve achieved that beautiful balance between a story that people want to watch and share, and a product idea that improves our lives.”


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