Maa TV repositions itself to Star Maa

13 Feb,2017

By A Correspondent


Popular Telugu channel Maa TV which was acquired by Star India has announced a new positioning and refresh along with a new logo, tagline, pneumonic theme track and a new name. Star is now prefixed to the name.

Actor Chiranjeevi, the chief guest, unveiled the new logo and the brand tagline. Maa TV now becomes Star Maa. The logo’s new identity is red with the intrinsically bold Maa written under it. According to a communique, Star Maa has aggressive and forward-looking plans of growth and expansion. It has plans to consolidate its position in the Telugu market and achieve dominant thought, content and image leadership.

Said Kevin Vaz, CEO, South Region: “Star India’s acquisition of Maa was a testimony to Star wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and Star, we believe, we have come a fair distance in the last few months but we are now poised to take a leap,” he said, adding: “Keeping tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety, and modernising the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally.”

Speaking on the occasion, Alok Jain, Business Head of Maa, said: “Our aim is to make Star Maa more current and relevant to the viewers. We are crafting a philosophy that respects the spirit of the Telugu peopleacross the globe. Our story-telling develops linkages with the dreams to create an entertainment brand that is consumed by the entire family. We educate, uplift and usher in new thinking. Every Telugu woman and man, who is optimistic and growth-oriented, yet rooted in home and state, is our key audience. Our aim is to be innovative, revolutionary and original in every aspect of our business and hopes to deliver best in this journey.”

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