Lenskart.com launches new ad campaign – ‘Specsy is the new Sexy’

22 Feb,2017

By A Correspondent

 

Lenskart.com has launched its brand new advertising campaign, ‘Specsy is the new Sexy’, that aims to make eyeglasses a must have accessory for the upwardly mobile Indian.

 

In the new ad campaign conceptualized by Taproot Denstu, Lenskart.com builds on the positives of wearing eyeglasses,positioning them as a cool accessory that helps wearers make the right impression no matter what the situation and demonstrates just how easy it is to buy a pair on Lenskart.com

 

Speaking on the idea behind the campaign, Peyush Bansal, CEO, Lenskart, commented, “We wanted to expand the reach and appeal of our products to a larger audience. Gone are the days when spectacles were seen as an unwanted style killer. Today they have emerged as a cool fashion accessory, lending an edge and a signature style to wearers. We wanted to broadcast this idea to the whole world. We at Lenskart, love spectacles and do everything we can to make consumers, who need them, love wearing and buying them. We hope people who need spectacles will no longer feel shy of wearing them.Our brand essence is addictive playfulness and we wanted to bring it alive for our consumers”.

 

Said Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: :Traditionally, wearing specs has been a bit of a handicap. Chashmish, 4-Eyes, Double Battery and other such nicknames have been given to people with specs and clearly not to flatter them. Today, the tables have turned and as India’s best-known eyewear e-tailer, Lenskart’s new campaign demonstrates why being specsy is actually an advantage, in the brand’s trademark tongue-in-cheek style.”

 

 

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One response to “Lenskart.com launches new ad campaign – ‘Specsy is the new Sexy’”

  1. Shalu Kansal says:

    Hi, Around one month back I bought eyeglasses worth Rs 4000 from #lenskart. Firstly, #lenskart cheated me on lens prices but I did not complain about it. But my eyeglasses broke only in one month. On 3rd July I complained about this in #lenskart customer care and they replied like all of the support executives that they will look out. From then I am requesting daily for a visit but you guys are not doing anything. Days are passing on but neither you have arranged any visit nor replaced responded positively except generating a new ticket number each time.

    This is not acceptable. I will not let go my money in vain. I don’t know anything either you will repair eyeglasses or exchange them. What kind of service you guys are providing to your customers. This is really shameful. You people have really gone corrupt.
    I am not going to recommend #lenskart to anyone in future. not only your service is poor but also you are providing cheap material to your customers which are intolerable for anyone.

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