Interactive Avenues is IAMAI Best Digital Agency for 4th time

10 Feb,2017

By A Correspondent


The Internet and Mobile Association of India (IAMAI) has named IPG Mediabrands’ full-service digital agency, Interactive Avenues (IA) as the Best Digital Agency of the Year for the fourth time in a row. The 7th edition of IAMAI’s India Digital Awards was part of the 11th India Digital Summit held in New Delhi.


At the 2017, India Digital Awards, Interactive Avenues won 4 Gold (including the Best Digital Agency of the Year), one Silver and two Bronze trophies. The agency picked the Gold awards for Reckitt Benckiser’s Display Campaign, Johnson & Johnson’s Search Marketing Campaign and American Express Email Marketing Campaign. It picked the Silver award for Coca-Cola India’s Social Media Marketing Campaign. The agency grabbed the two Bronze awards for Samsonite Most Innovative Use of Content and Jockey’s Search Campaigns.


“Last year when we picked up this trophy for the third time, it seemed liked a momentous occasion in our journey as an agency. But winning this award for the fourth time is really gratifying and reinforces our belief in the kind of work we are doing and the value we are adding to our client’s business”, said, Amardeep Singh, CEO, Interactive Avenues, adding: “IPG Mediabrands’ commitment in bringing in the most cutting edge tools and techniques to India has made Interactive Avenues the most future ready digital agency in the country We have India’s largest end-to-end social management infrastructure & teams, the most advanced data analytics and programmatic platforms and listening centres and several proprietary research tools.”



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