IndusInd Bank roots for Indian Blind cricket team at T20 World Cup

06 Feb,2017

 

 

IndusInd Bank in association with Cricket Association for the Blind in India (CAB) has launched ‘TheOtherMeninBlue’ campaign for the IndusInd Bank Indian Blind cricket team under the World Champions Programme – Cricket for the Blind. Advocating the cause, IndusInd Bank aims to garner support for, and generate passion and visibility for the defending champions in the ongoing T20 World Cup Cricket for the Blind, which has commenced in Delhi on January 29, 2017.

 

The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing. While the nation focusses and cheers for mainstream cricket, that visually challenged cricketers also make the country as proud, both on and off the field, and that they too require support and cheering, while they represent their country at the highest level.

 

Through this campaign, IndusInd Bank strives to mobilize that support for the unsung heroes. IndusInd Bank has developed a dedicated microsite to encourage people to root for ‘TheOtherMeninBlue’. To make it more participative, the Bank has developed a unique game, with 3D sound technology, that provides users with a firsthand experience as to how the visually-challenged cricketers play the game. Users can click on the play, cheer and share the score options, which they can put up on Facebook to show solidarity with the team.

Said Anil Ramachandran, Head – Marketing & Communication, and Head – Retail Unsecured Assets, IndusInd Bank: “We have launched this unique campaign to spread awareness about the talents, skills and potential of our visually-challenged cricket team and highlight their passion and dedication for a game that all of us love so much. The T20 World Cup is the ideal platform to acknowledge the many achievements of ‘TheOtherMenInBlue’ and cheer them as they play hard to defend their title. The campaign is a part of our continuing endeavours and belief that IndusInd Bank as a part of society can reach out to diverse communities and work for their support and betterment.”

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