FCB India’s Rohit Ohri to speak at Adfest

22 Feb,2017

By A Correspondent


Rohit Ohri

Rohit Ohri, Group Chairman & CEO, FCB India will be speaking at Adfest 2017 on ‘Never Finished Ideas’.  This year’s edition of Adfest will be held from March 22 to 25.


Never Finished Story is a theory that suggests brands should by no way be static and unchanging. It implies an innate ability to change, evolve and grow with the times – a fundamental shift from ‘building’ a brand story that is large, monolithic and static to ‘dissolving’ a brand’s story so that it is fluid enough to be told in different contexts, in different ways. Ohri will explore FCB’s approach to telling stories that never end. His session is scheduled for 3.15pm on Thursday, March 23



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