DDB Mudramax executes the FIFA U-17 World Cup mascot launch event

13 Feb,2017

By A Correspondent


With just over 200 days  to go until the start of the FIFA U-17 World Cup India 2017, the official mascot of the tournament was revealed at New Delhi’s Jawahar Lal Nehru Stadium recently. The mascot launch event was conceptualised and executed by DDB MudraMax- Experiential.

The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India (from October 6 to 28). Following a multi- agency pitch win, DDB Mudra Max was entrusted the task of conceptualising and executing the launch event which resonated with this idea. The objective was to create a remarkable recall value for the FIFA U-17 and set the ball rolling for the sporting revolution this event will trigger.

In a ceremony attended by Minister of Youth Affairs and Sports Vijay Goel and the Chairman of the Local Organising Committee, Praful Patel,  a Clouded Leopard nicknamed ‘Kheleo’ was introduced to hundreds of fans and media representatives. The Clouded Leopard is a wild cat that has descended from the Himalayan foothills through mainland Southeast Asia with a total population suspected to be fewer than 10,000 individuals. The character represents the agility, vigour, uniqueness and potential for the game.

Following a high spirited event, the seven-foot tall mascot ‘Kheleo’ was introduced to the global football community; as it emerged through two splitting LED screens on stage. The mascot interacted with the young football fans and was cheered on enthusiastically by huge crowd turnout and the media at the unveiling event.

Quoting on the brand’s experience of working with DDB MudraMax, Joy Bhattacharya, Project Director, FIFA U-17 World Cup India 2017 said, “The show that DDB MudraMax has pulled off cannot be the easiest thing. It is a launch that involves World Football Association, Local Football Association, Ministers making it simply difficult to put a timeline in place.”

Quoting on the agency’s association with FIFA U-17 World Cup India 2017, Sanjay Shukla, President- DDB Mudra Max said, “2016 was a great year for DDB MudraMax. We gained a lot of momentum and it is great to see the momentum carrying forward 2017 as well where the first marquee event we are pulling off is a part of Indian sporting history. It is a matter of pride and honor for us to be associated with the 2017 FIFA U-17 World Cup India 2017 Mascot launch. The local organising committee are client partners in every sense of the word. I am extremely proud of the team that won this business and pulled off the event.”


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