DDB Mudra goes on startup mode, launches ‘Karma’

28 Feb,2017

By A Correspondent


DDB Mudra has launched ‘Karma’, an agency headquartered in Mumbai, which is established as a “creative business catalyst with an agenda to partner those clients who are making small beginnings but are nurturing larger ambitions”.


Karma will provide clients with an expertise of a full-service large agency, notes a communique, adding: “As Karma follows a zero hierarchy structure and has a young, empowered and talented team who is entrepreneurial by mindset, the turn-around time for solutions is faster and smoother”.


Sanjay Panday

The agency’s team comprises Sanjay Panday on the business front and his creative partner Vinayak Nayak. Panday has Ronak Shah as his Business Partner in Ahmedabad and Makarand Gholba, his Business Partner in Mumbai. In the first few months of its inception, Karma has acquired clients such as Brand Factory, SOTC and Shree Plan Your Journey in Mumbai and Arvind Infrastructure, Chartered Speed and Electrotherm in Ahmedabad. The Karma team’s latest campaigns includes SOTC’s ‘Summer 2017’, Brand Factory’s Free Shopping Weekend & Denim Fest.




Rajiv Sabnis

Speaking on the launch, Rajiv Sabnis, Executive Director, DDB Mudra Group said, “Karma has been conceived to tap into the start-up story of India. Many young entrepreneurs, who have big ambitions but are making small beginnings, need a creative partner who can be a catalyst in their business success. Since Karma itself is a start-up, it understands the challenges and opportunities that businesses starting up need to overcome, to succeed and grow.”


Added Sanjay Panday, Business Partner, Karma, “Karma is a tribute to our roots. It aims at creating a disruption in the market place with its new model and is bound to kill silos with its fresh ideas.”


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