D&AD celebrates people behind the event through new campaign targeting moms

01 Feb,2017

By A Correspondent


The D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win. All done through the eyes of those that know them best – their mums. So they sent a film crew around the world to capture the stories only a mother could tell.


This is the second year that D&AD has worked with Lucky Generals. Danny Brooke-Taylor, co-founder of Lucky Generals exclaimed: “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”


The creatives whose mums are featured include Ali Ali – Director, Sonny London; Joanna Monteiro – Chief Creative Officer, FCB Brasil; Jose MaríaPiera – Executive Vice President, *S,C,P,F…; José María Roca de Viñals – Chief Creative Officer, DDB Spain; John Allison – Head of 4Creative; Lisa Smith – Head of Design, Wolff Olins NY; Luiz Sanches- Partner and Chief Creative Officer, AlmapBBDO; Rebecca Williams – Design Director, Turner Duckworth; Sally Campbell – Founding Partner, Somesuch; Toni Segarra- Creative Director, *S,C,P,F…;


Work entered into the D&AD Professional Awards 2017 must have been commercially released between January 1, 2016 and March 18, 2017 and produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017.


All awarded work is announced during the D&AD Festival 2017on April25-27 and appears in the D&AD Annual released annually in the Autumn, sold exclusively through D&AD.


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