Coolwinks unveils inaugural brand campaign in India

17 Feb,2017

By A Correspondent, a one-stop shop for vision care products has launched its first TV ad campaign that can be viewed exclusively during the Oscar Stunt programme aired on HBO SD and HBO HD channels up to 25th February, 2017. Promoting the punchline #OpenYourEyes, the ad is a subtle take on the stereotypical and gender-biased mindsets. It will be aired during the Academy month that is co-powered by


Conceptualized and created by Cheil Worldwide, the TVC takes forward the brand’s core communication and philosophy, ‘Discover the power of vision.’ The 15-second ad shows how three men sitting outside a café make assumptions that a woman will fail to parallel park her vehicle. The TVC goes on to highlight the stereotypical mentality of men and how it should be open their eyes to reality.


Speaking of the ad campaign, Ganesh Iyer, Country Head,, said, “We are happy to co-partner with the Academy Month for releasing our brand new TVC campaign. Through our premium ad positioning, we expect a hike in our brand search queries and a boost in our overall digital campaign performance. We are confident that this TVC will further help us establish our brand identity and augment our position as the highly preferred vision care platform.”


With the launch of the campaign, wants to break the common notion that eyeglasses make people look uncool and establish the fact that stylish and snazzy eyeglasses are a great way to make a fashion statement. Through this association, aims to popularize the use of eyewear that balances looks, comfort and functionality perfectly.


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