Chrome DM launches Subscriber Establishment Survey for broadcasters

17 Feb,2017

By A Correspondent


Chrome Data Analytics & Media has released the latest round of‘Chrome Subscriber Establishment Survey’or ChromeSES, a Primary Research Survey used by broadcasters to prioritize channel placements across cable networks in India.


With Chrome SES, broadcasters can obtain subscriber count by state/strata; mode of transmission- digital/DTH/analog; MSO; city/headend; SD/HD.


With a field staff strength above 650+ on the ground and data collection units across urban and rural India, Chrome DM has also released the latest numbers on the current phase of digitization.


The Chrome SES update released in February 2017 is a result of ground changes observed in the last quarter of 2016. The report contains a range of findings that would help broadcasters to obtain the latest transmission split insights within a market.


Here is a snapshot of some of the findings:

1. All India:Only 19 per cent analog connections left in Urban + Rural India as of Dec 2016, compared to 24 per cent in Sep 2016
2. In Urban India, only 8 per cent of analog remains, largely in TN and AP.
3. In Rural India, Analog connections make up 31 per cent. In Aug 2016, 37,000+ villages were analog, whereas in Dec, 32,000+ still remained analog.


Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, “For Phase 4, the overall size of the market itself is a huge challenge. As the sun sets upon Analog in India, we are monitoring the Transition from Analog to Digital across the Country. In the period between September to December, Madhya Pradesh & the North Eastern states have been the frontrunners, whereas Tamil Nadu & Karnataka have been found to be lagging.”


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