BBC Worldwide asks Pitchfork to advise on strategic communications

10 Feb,2017

By A Correspondent

 

BBC Worldwide Channels has signed Pitchfork Partners Strategic Consulting LLP to advise its m on their communications strategy and campaigns.

 

Said Myleeta Aga, SVP & GM India – SVP & GM South East Asia and South Asia at BBC Worldwide India: “Pitchfork Partners’ strategic expertise is a perfect fit for our company’s communication needs. We’re looking forward to this partnership and are extremely delighted to have them on board.”

 

Commenting on the win, Jaideep Shergill, co-founder, Pitchfork Partners, said: “We’re excited to collaborate with BBC Worldwide India. BBC Worldwide India is known for its premium content that resonates with the world and makes a strong connect with India.We are committed to helping our new partners achieve their business goals through strategic and insight-driven communications.”

 

Pitchfork Partners will be responsible for providing overall strategic direction to BBC Worldwide’s communication campaigns while the execution will be handled by Seven Communications & Beyond.

 

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