Bank Bazaar unveils #GoPaperless campaign on the digital platform

02 Feb,2017

By A Correspondent


BankBazaar is working towards changing the paper-based mindset and is urging customers to look beyond paper. Though the brand has been talking about #PaperlessFinance since 2015, this year they chose a unique occasion to spread more awareness. On January 27, the day after Republic Day, millions of newspapers did not get printed in India. BankBazaar marked the day after Republic Day – a “paperless day”, by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available.


Speaking on the unique marketing initiative, Prince Thomas – Head Brand Marketing at BankBazaar said: “As an online business, BankBazaar is all about going the paperless route. Normally, people associate digital processes with convenience and speed, but rarely do they connect the environmental cost of paper-based processes. So we chose plants as our symbol to remind people to do their bit to nurture the world and their finances, and encourage them to think of #PaperlessFinance as not just an easier and faster but also environmental friendly option.”


Speaking about the digital campaign, Adhil Shetty, CEO and Co-founder BankBazaar, said: “As an online marketplace for financial products, BankBazaar has always focused on processes that are simple, secure, and swift. We believe that paperless processes and the environment both go hand-in-hand and together, they tell a bigger, more inclusive story.”


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