Zee Entertainment expands its presence in Africa

31 Jan,2017

By A Correspondent

 

Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of two new channels, Zee Bollymovies and Zee Bollynova which will broadcast on Africa’s new pay-TV network,Kwesé TV.

 

With the promise of ‘Bollywood Magic’, Zee Bollymovies will air award-winning Bollywood movies and series. Meanwhile, Zee Bollynova will seekto create ‘Memorable Moments’ with its offering of a fusion of general entertainment programming, showcasing the best telenovelas and food shows.

 

Speaking on Zee’s expansion in the African market, Amit Goenka, CEO, International Broadcast Business at ZEEL said, “With great similarities between the two cultures, Africa has always shown a tremendous appreciation for rich, vibrant Bollywood content. Our two previously-launched, specially customised channels, Zee World and Zee Magic, have been warmly received by viewers, resulting in a threefold increase in our viewership since our entry into the continent in 2015. This love and appreciation for our content has encouraged us to introduce two new channels, Zee Bollymovies and Zee Bollynova, which will keep up with the Zee trend of colour, music, dance, drama and excitement.”

 

Sharing more details on the new launches,  Harish Goyal, CEO of Zee TV Africa said, “Zee is continuously striving to make further inroads into the African continent. We have packaged our latest offerings, Zee Bollymovies and Zee Bollynova with content adapted to suit the African viewer. Both channels are customized and dubbed in English.”

 

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