Yatra unveils new brand identity, seeks to connect with the new-age traveller

23 Jan,2017

 

 

Yatra has revealed its new brand identity and logo. The new identity captures the fluidity and smoothness of travel experiences that today’s Indian traveller seeks.

 

Commenting on the occasion,Sharat Dhall, COO (B2C), Yatra said: “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, home stays, activities and cruises.”

 

Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatraadded: “The change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be.”

 

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