Worldwide Media partners NEXA for new travel show

10 Jan,2017

 

 

NEXA Journeys on Asian Highway 1 is a show that brings together an exclusive partnership between NEXA and Worldwide Media. The property will be supported by marketing partners Lonely Planet Magazine India and Top Gear Magazine India.

 

The latest buzz amongst motoring communities and adventure travel junkies is the Asian Highway 1 (AH1) that connects New Delhi to Bangkok via Myanmar. Identifying the travellers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and writing. Basis this, five celebrities were chosen, who associated strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.

 

Commenting on the initiative, Vinay Pant – Assistant Vice President – Marketing, Maruti Suzuki India Ltd. said: “NEXA is established around the new age Indian consumer who values pampering services, innovative technology and a global approach in their everyday life. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. NEXA Journeys on AH1 by S-Cross aims to provide a new exclusive experience of cross-border traveling on astounding routes. This journey is going to be both, exciting and inspiring.”

 

Commenting on WWM’s foray in to television content, Deepak Lamba, CEO, Worldwide Media said, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.

 

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