Taproot sets up office in Gurgaon with Dentsu One as a division

03 Jan,2017

By A Correspondent


Taproot Dentsu may have always had prized clients in New Delhi NCR ever since it was set up in 2009, but now it has formally commenced operations in Gurgaon.It’s the new year, and a big year for the Dentsu Aegis Network in the country. So Dentsu One (earlier Dentsu Marcom) has now been turned into the Delhi office of Taproot, though officially it will be a division of Taproot Dentsu.


Harjot Singh Narang will lead the office as General Manager, Anand Murty is Head of Strategy and Titus Upputuru will be Head of Creative. Talking about this development, Agnello Dias, Chairman and Chief Creative Officer, Taproot Dentsu said: “We are excited with this development. Delhi NCR is a high growth market and we are looking forward to working with a host of interesting new clients and brands. Almost since inception, we have been working with some very important and iconic brands in this market like Airtel, Times of India, Marico and more recently with Dulux and Coca Cola India.  So we have been more than familiar with this geography. By opening up a strong new front here, we are building further on that experience and strength.”


Added Santosh Padhi, Chief Creative Officer, Taproot Dentsu: “Working with a new bunch of energetic and talented people will only add strength and lustre to our capabilities and bandwidth. Beyond television, Taproot has strengths in design and digital too. We are looking to build on those fronts too. This is an important market and we are most happy to be here,” said Umesh Shrikhande, Chief Executive Officer, Taproot Dentsu: “In the ideas business, it takes a lot of doing to replicate a creative culture. So to build on our collaborative work ethic, the Gurgaon office will work closely with the Mumbai office. Aggi, Paddy and I will remain involved in a hands-on manner. We will do what it takes to add sparkle to the brands entrusted to us.”


And this is what Narang had to say in a communique: “We are all set to roll with a talented team of more than 50 people and a clutch of strong clients like Airtel B2B, AkzoNobel and Coca Cola India among others. We are looking forward to building on this foundation.”


According to information we have received, Messrs Narang, Murty and Upputuru will continue to hold their old charge at Dentsu One. It is not a merger, we were told, though if all goes well,  the two entities could well be one.


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